#1 AMAZON BESTSELLER / NEW ENGLAND BOOK FESTIVAL WINNER / SOUTHERN CALIFORNIA BOOK FESTIVAL WINNER / FIREBIRD BOOK AWARDS WINNER / PINNACLE BOOK ACHIEVEMENT AWARD
The Only Book Dedicated to Helping AAPI Close the Career Gap
The Visibility Mindset is an essential guide for the Asian American community and allies on overcoming barriers and finding success in the workplace today, complete with insightful interviews and advice from inspiring leaders.
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Praise for The Visibility Mindset
" This is an extremely effective book written by Jessalin and Bernice highlighting the nuisances and struggles of the Asian American diaspora. Jessalin and Bernice are leaders within the AAPI community and offer insight on how to cultivate, visualize and strategize for success. Keep reading from end to end, you won't be disappointed."
-Bryan Pham, Founder, and CEO of Asian Hustle Network, Author of Uplifted
"A must-read if you're ready to unlock your full potential! Bernice and Jessalin have written a manual for how to have the life and career you always imagined. You'll keep going back to this book for takeaways and action points. No matter your gender, race, age, and no matter what industry you are in, this book has something for you.
- Tiffany Pham, CEO of Mogul and Wall Street Journal bestselling author of You Are A Mogul and Girl Mogul
“Climbing the career ladder can be a lonely and overwhelming experience. Bernice and Jessalin have distilled the hard-learned lessons of those coming before us into relatable stories and practical strategies.”
-Gorick Ng, Wall Street Journal bestselling author of The Unspoken Rules
Bernice and Jessalin's book is a resounding inspiration. Not only did it communicate how I can be an ally to AAPI, but it also spoke to me directly as a woman, empowering me on my own career path. A must read for all creatives.
—Rachel Rabin “RAIGN,” Singer Songwriter & Founder of Millionaire London Records
This book is an essential career guide aiming to help solve the career gap for AAPI and how allies can support.
Our cultural upbringing powerfully impacts how we navigate our lives and careers. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way.
The book explores a variety of myths, stereotypes, and problems faced by Asian American professionals—including the bamboo ceiling and the model minority myth—and how they’ve operated to exclude Asians from the ranks of leadership for decades. It empowers you to overcome many of these issues and walks you through how to elevate your career as you work to open doors that may otherwise remain closed to you.
The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you navigate the most common pitfalls and challenges faced by Asian American leaders as they move forward in their careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself.
You’ll also discover how to integrate leading diversity, equity, and inclusion practices into your leadership and development progression.
Photo by Jordon Nicolson
Upcoming Events
If you’d like us to speak, we invite you to contact us.
3/29: APAWLI + Compassion Circle - Private Event
3/30: sHero Graduation Commencement - Private Event
4/18: JerryWon Speaks Mastermind - Private Event
4/27 - 4/28: Asian Hustle Network Signing
5/1: World Bank - Private Event
5/2: City National - Private Event
5/3: Rise Journey Lunch and Learn - Private Event
5/4: Asians in Advertising Breaking Barriers Event
5/15: Experian - Private Event
It’s Time for A Change
“Asian-Americans are the least likely group to be promoted to managers in America.”
— Harvard Business Review
Only 16% of Asian men and 20% of Asian women said they felt fully included at work. These percentages were below the third-lowest group, Black women, at 22%, according to a Bain survey of 10,000 individuals across industries and demographic backgrounds in seven countries and at all levels of seniority.
- USA Today
McKinsey’s Women in the Workplace study surveyed more than 400 large organizations across the United States in 2021 and found that Asian Americans account for 9 percent of senior vice presidents but just 5 percent of promotions from senior vice president to the C-suite. Asian American women make up less than 1 percent of these promotions.
- Mckinsey & Company Report
“90% of AAPI professionals had experienced the limiting force of the bamboo ceiling and faced discrimination in their careers.
- Forbes
About the Authors
Bernice Chao is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the non-profit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation's Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California. LinkedIn / @hellobernice
Jessalin Lam is co-founder of Asians in Advertising, a global non-profit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures. LinkedIn / @joyofjessalin
